Our Mission

Core Purpose

To improve the health and well-being of individuals.

Core Value

Everything we do will be driven by:

• Systematic improvement in the quality of dental care
• Respect for the patient-provider relationship
• Commitment to leading-edge innovation
• Compassion for people
• Honesty and integrity

Business Goal

To be the recognized leader in designing, organizing and managing health care services in communities across the United States. As a company, we will achieve this through a customer-driven focus that emphasizes:

Quality. We will improve the quality of care by helping to identify the most effective treatments, based on scientific evidence, and sharing this information with providers, customers, members and the public.

Value. We will deliver more value for the dollar to our customers than our competitors.

Service. We will strive to deliver unparalleled service to our members.

Efficiency. We will manage dental health care resources efficiently and be disciplined about controlling costs.

Access. We will provide equitable and appropriate access to care and deliver products that provide choice for consumers.

Education. We want members to play an active role in managing their own dental health and will provide them with information and support that will help them lead healthier lives.

Accountability. We will provide objective information that will allow customers, members, and dental care providers to evaluate our performance.

Guiding Principles

As employees, we will:

Look beyond the horizon. We will not be content with the status quo. We will continue to explore new opportunities, propose new ideas, and search for better ways to meet the needs of our customers.

Work together. No one has all the answers. We will treat each other with respect and solicit advice and assistance from our co-workers. The best work comes from sharing our talents and hard work with each other.

Think like customers. In every decision we make, we will consider the value it provides to our customers. We will treat our members the way we would want to be treated – with compassion, respect, and unsurpassed services.

Act like owners. We will take responsibility for moving business objectives forward. We will continually raise our own expectations of what can be accomplished, and we will hold ourselves accountable for reaching the goals we set.